Corporate Identity and Branding

Corporate Identity and Branding

The concept that is considered as corporate identity can be understood easily from the name as well as the name of the company, the institution, the foundation or the company representing the stance, the behavior and the image of the company or the company outside the company.

In other words, corporate identity is the face of the firm from the inside and outside world. Corporate identity destroys the identity confusion that may arise in firms. At the same time, a well-designed corporate identity enables companies to gain prestige in the eyes of the customers or the target audience, increasing the reputation of the companies. In addition, these effective and memorable identities are also assimilated by the companies, increasing the confidence in the eyes of the customers, allowing companies to take more places in mind.

Brand Creation In the process, companies should pay attention to the design of corporate identity and even work with professionals in their fields. Because corporate identity will serve as the signature of a kind of institution, and once the people have been used and after the corporate identity has been associated with the companies in their minds, it will be a very difficult and laborious process to create a corporate identity again for the companies.

And what does this concept of corporate identity involve?

There are many elements of corporate identity. If we need to mention briefly; products produced by the company and the packaging of these products, buildings, offices or construction sites, such as companies in the environment, companies and other various signage tools, exhibitions organized by companies, foyers, fairs, companies used inside and outside the company's letterhead, envelopes , Files, business cards belonging to the company members, invoices issued on behalf of the company as well as collection letters with dispatches, certificates issued by companies, corporate publications and reports issued by companies, catalogs of companies, advertisements or brochures, also flags or organizer of companies, if any, promotional products such as calendars and notepads are some of the elements of the company's corporate identity.

Of course, companies' web sites or different digital promotion methods are also included in corporate identity work.

As seen in the concept of corporate identity, it deals with the image of a company in all areas. This is why the firm is in fact the most important advertising tool and should work with experts in the creation, no detail should be omitted, because the indispensable, essential basic rule when creating corporate identity is that no details or data about the organization are omitted.